Technology Before Technique

hwangto

HWANGTO – HW2

A complex honeycomb structure of ceramic minerals affected by heat which emits negative ions, far-infrared rays & antibacterial properties.
HW2 removes toxins, creates humidity resistance, emits far-infrared rays, adds moisture, seal cuticle layers, helps de-frizz & condition.

honeycomb

TOURMALINE

A semi precious gemstone known as the ‘electric stone’ When heated Tourmaline naturally emits negative ions and infrared heat-waves which
eliminate static, evaporate moisture, prevent ‘over drying’, encourages dry, frizzy hair to be smoother & seals damaged cuticles.
Makes blow-drying up to 70% faster.

tourmaline

How does it work?

Tourmaline & HW2 are crushed into a fine powder and infused into the internal components during the manufacturing process.
These naturally occurring minerals emit negative ions and far-infrared heat-waves when heated making it PERFECT for use in fast effective styling.

tourmaline

NEGATIVE IONS

Negative ions break down water and eliminate static.
Evaporating (breaking down) excess water allows moisture to penetrate the hair shaft & helps create faster blowdrying.
Eliminating static encourages smoother closed cuticle layers which reflect light, creating amazing shine on the hairs structure.
Closed cuticle layers protect the hair from chemicals, natural elements (weather), and day to day wear & tear.
When hair has too many positive ions, strands push away from each other (like magnets), creating frizz.

Ions

Far-Infrared Heat

Far-Infrared is a gentle, deep penetrating heat. Heat waves that do not heat air, but travel deep into solid objects,
gently heating the hair from within, avoiding damage to the cuticle.
 
Far – Infrared heats the hair not the air.

Infra red

Facts

Continuous use of heat appliance will gradually make hair frizzy, dehydrated, and damaged.
Continuous
Chemical, mechanical and environmental elements all damage the cuticle.
Chemical
EGO tools help restore the natural balance of hair by counteracting the positive ions – creating smooth shiny, frizz free hair.

Damaged

EGO Styling Tools

Dryers, Stylers, Heated Rollers and Brushes, all created for the hairdresser and you.
 
All our tools incorporate HW2 technology & Tourmaline to give:

  • Even and controllable heat.
  • Faster drying times.
  • Healthy and beautiful, long lasting finished results from packaging to performance.

styling

EGO Dryers

Windy & Sunny, which one will blow you away?

  • EGO dryers all deliver Tourmaline Crystals to add smoothness and shine!
  • HW2 technology to reduce static and eliminates frizz!
  • Infrared heat that heats the hair ….. Not the air!
  • Cool Shot to fix the style fast!
Dryer Tech

Sunny Vs Windy

SUNNY Dryer: ALTER EGO

  • GENTLE Infrared, Ionic & Tourmaline infused heat penetrates deep into the hair shaft heating hair from the inside out.
  • Moisture is retained, not blown away.
  • Wide Nozzle harnesses the airflow.
  • Fabulous for smooth, frizz free, controlled blow-dries.
Alter Ego

WINDY Dryer: AWESOME EGO

  • POWERFUL blasts of Ionic and Tourmaline infused air that blow water off the hair shaft.
  • Moisture is blown away.
  • Slim Nozzle for direct airflow to disperse water molecules.
  • Superb for volumising and directional blow-dry techniques.
Awesome Ego

EGO Therapy

Therapy